Petar Cerina3 min readPerformance marketing5 KPIs all DTC brand owners and marketers need to understand before running paid advertisingWhen it comes to running paid ads to grow your ecommerce business, understanding key performance indicators (KPIs) is essential. These...
Petar Cerina2 min readPerformance marketingHow to avoid common pitfalls when calculating your New Customer Acquisition Cost (nCAC) targetIn the world of DTC brands, understanding and optimizing your New customer acquisition cost (nCAC) is crucial for evaluating advertising...